Car Dealer 5 offers a range of website and dealer platform packages for businesses at different stages of growth.

The comparison table below is generated directly from our current package database and shows which features are included within Symphony, Symphony Lite and Responsive.

When comparing packages, it is important to look beyond the website design itself. Car Dealer 5 has developed a wider dealer platform that can bring together vehicle stock, website enquiries, customer leads, diary events, workflow, valuations, advertising feeds, finance integrations and dealership administration.

Our packages start from £44^+VAT per month.

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More than a website package

Car Dealer 5 has been developed specifically for independent UK motor dealers since 2011 and is now used by around 2,300 dealerships.

Our advantage is not based on one template or one feature. It comes from the complete system we have built around the day-to-day operation of a dealership.

Depending on the package and connected services selected, Car Dealer 5 can bring together:

• Responsive dealer websites
• Vehicle stock management
• VRM-assisted vehicle entry
• Vehicle photographs and video
• Website enquiry capture
• Customer lead management
• Manual lead entry
• Diary and event management
• Sales follow-up workflow
• Vehicle valuations
• Telegram-connected services
• DMS-5 dealer management
• Finance integrations
• Advertising platform feeds
• Website performance insight
• Specialist motor trade support

This connected platform is the real difference between Car Dealer 5 and a basic dealer website supplier.

A platform that is difficult to reproduce

A website design can be copied. A mature dealer platform supporting thousands of websites, vehicle records, images, enquiries, feeds, users and integrations is much harder to reproduce.

The Car Dealer 5 moat includes:

• More than a decade of specialist motor trade development
• Around 2,300 active dealer customers
• Purpose-built dealer administration software
• Connected website, lead, diary and workflow systems
• Established vehicle data and valuation services
• Integrated DMS functionality
• Finance and advertising platform integrations
• Large-scale website and image infrastructure
• Continuous platform-wide development
• Real-world feedback from thousands of dealers

Dealers benefit from a platform that continues to evolve rather than a website that begins ageing from the day it goes live.

Responsive dealer websites

Every modern dealer website needs to work properly across mobile phones, tablets, laptops and desktop computers.

Car Dealer 5 responsive websites adapt their layout to the screen being used while keeping essential dealership functions accessible, including:

• Vehicle searches
• Stock listings
• Vehicle image galleries
• Finance information
• Part-exchange forms
• Customer enquiry forms
• Telephone links
• Dealership information
• Maps and directions

All current websites are delivered securely using HTTPS, helping protect information exchanged between the visitor and the website.

Dealer administration from any suitable device

The Car Dealer 5 administration area is designed to let dealers manage stock and key website information without needing technical knowledge.

Depending on the task and device being used, dealers can:

• Add and edit vehicles
• Update prices and descriptions
• Upload vehicle images
• Review customer enquiries
• Manage leads
• Add notes and next actions
• Create diary events
• Access connected dealer tools

This gives dealers practical access to the platform while away from a traditional office computer.

Vehicle stock management

Car Dealer 5 provides a specialist stock management system developed for cars, vans and other supported vehicle types.

Vehicle records can include:

• Registration number
• Make, model and derivative
• Registration date
• Mileage
• Fuel type
• Transmission
• Engine size
• Body style
• Colour
• Price
• Vehicle description
• Standard and optional equipment
• Running costs and emissions
• Finance information
• Vehicle photographs and videos

Manual stock entry is available with applicable packages, while VRM-assisted data services can reduce the amount of information that needs to be entered manually.

Vehicle image management

High-quality vehicle presentation is essential when customers are comparing stock online.

Car Dealer 5 provides tools to help dealers manage extensive vehicle image galleries, including:

• Multi-image upload
• Drag-and-drop image ordering
• Image rotation
• Large vehicle galleries
• Logo and contact overlays where supported
• Vehicle video integration

Image allowances and available presentation options can vary by package and connected service.

Vehicle video

Vehicle videos can provide customers with a better understanding of condition, specification and presentation before they visit the dealership.

Supported packages allow dealers to connect compatible video content, including YouTube videos, to individual vehicle adverts.

This can be used for:

• Exterior walkarounds
• Interior demonstrations
• Feature explanations
• Engine and condition presentations
• Remote customer viewings

Website enquiries become manageable leads

A website enquiry should not disappear into a crowded inbox.

Car Dealer 5 can record website enquiries within the dealer leads system, keeping the customer, vehicle, enquiry and follow-up history together.

Depending on the enquiry type, a lead can include:

• Customer contact details
• Vehicle of interest
• Customer message
• Part-exchange information
• Enquiry source
• Staff notes
• Previous contact
• Diary events
• Proposed next actions

This gives dealers a clearer customer trail and reduces the risk of valuable enquiries being forgotten.

Add leads from outside the website

Customers also contact dealers by telephone, WhatsApp, Facebook, Instagram, email and in person.

The Add Lead facility allows these enquiries to be recorded within Car Dealer 5 so that they can enter the same follow-up process as a website lead.

This helps prevent customer information becoming scattered across different inboxes, phones and messaging services.

Diary and workflow

Car Dealer 5 is designed to help dealers do more than collect enquiries.

Diary and workflow tools can help dealerships:

• Schedule customer follow-ups
• Create appointments and vehicle viewings
• Record proposed next actions
• Identify overdue activity
• Find leads that have not been followed up
• Review previous customer contact
• Improve accountability across the dealership

This turns the system into an active sales tool rather than a passive website administration area.

Telegram-connected services

Selected Car Dealer 5 services can connect with Telegram, allowing dealers to receive information and interact with the platform while away from their desk.

Depending on the services enabled, Telegram can support:

• Lead notifications
• Vehicle valuations
• Support ticket updates
• Supported customer replies
• Two-factor authentication
• Important platform alerts

Vehicle valuations

Vehicle valuations can support stock buying, customer part exchanges and sales negotiations.

Depending on the valuation service selected, Car Dealer 5 can provide information such as:

• Trade valuation
• Retail valuation
• Suggested part-exchange position
• MOT information
• MOT advisories
• Keeper changes
• Stolen vehicle indicators
• Import and export information
• Other available vehicle history data

DMS-5 dealer management

DMS-5 extends the Car Dealer 5 platform into wider dealership administration.

Depending on the package and services selected, DMS-5 can help manage:

• Vehicle purchases
• Vehicle sales
• Customer records
• Supplier records
• Purchase and sales invoices
• Vehicle costs
• Deal documentation
• Stock administration
• Reporting

This gives dealers the option to bring more of their daily operation into the same connected environment.

Motor finance integrations

Car Dealer 5 works with a range of established motor finance and finance technology providers.

Depending on provider compatibility and the services held by the dealer, website integrations can include:

• Representative finance examples
• Monthly payment displays
• Finance calculators
• Finance application forms
• Eligibility tools
• Soft-search facilities
• Vehicle-specific finance information
• Required finance disclosures

Available integrations can change, so dealers should confirm compatibility with our team before ordering or changing finance provider.

Advertising platform feeds

Car Dealer 5 can distribute stock to a range of compatible third-party advertising services.

This can help dealers:

• Reduce duplicate vehicle entry
• Keep prices more consistent
• Update stock more efficiently
• Remove sold vehicles from connected services
• Manage online stock from one central system

Dealers will normally need their own active account or subscription with the relevant advertising provider.

Feed availability, pricing and technical requirements can vary by platform and should be confirmed with Car Dealer 5.

Search engine-friendly foundations

Car Dealer 5 websites are built with technical and structural foundations that help search engines crawl and understand dealership and vehicle content.

Depending on the website and package, these foundations can include:

• Responsive layouts
• Secure HTTPS delivery
• Logical website navigation
• Dedicated vehicle pages
• Editable page content
• Page title and description controls
• Search-friendly page structures
• Image optimisation
• Sitemap support
• Indexing controls
• Ongoing technical maintenance

No responsible supplier can guarantee a particular Google position. Search performance also depends on content, competition, location, reviews, authority, stock and wider marketing activity.

ProSEO

Built-in SEO foundations and ongoing managed SEO are different services.

Dealers requiring additional search support can use ProSEO for work such as:

• Content review
• Page title and description improvements
• Local targeting recommendations
• Landing page content
• Search performance review
• Competitor analysis
• Technical checks
• Ongoing search strategy

CD5 Insight

CD5 Insight gives dealers additional visibility into website activity and marketing performance.

Depending on the available reporting, dealers can review information such as:

• Website traffic
• Visitor sources
• Search engine activity
• Referring websites
• Popular vehicles
• Stock engagement
• Customer behaviour
• Marketing performance

Dealer support

Car Dealer 5 provides specialist support from a team that works with motor dealers and dealer systems every day.

Our support processes are designed to keep requests organised, traceable and connected to the relevant dealer account.

Hundreds of dealers have shared feedback about our service, value and support. You can read customer comments on our testimonials page.

Domain, hosting and security

Applicable Car Dealer 5 packages include website hosting and domain services.

Depending on the package and agreement, this can include:

• Website hosting
• Domain registration or management
• SSL security
• Platform maintenance
• Security updates
• Technical monitoring
• Mobile and browser compatibility
• Infrastructure improvements

Domain ownership and management arrangements should always be confirmed as part of the order process.

A managed platform, not a transferable website build

Car Dealer 5 websites operate on our proprietary managed platform.

The website code, dealer administration system, stock database, integrations and connected platform services are provided as part of the ongoing Car Dealer 5 service and are not transferred to another provider if the service ends.

Where applicable and subject to the account being up to date, the dealer's domain can be transferred or redirected in accordance with the agreed terms and domain arrangements.

This is similar to other software-as-a-service platforms: dealers subscribe to use the system rather than purchasing the underlying platform source code.

Transparent pricing

Car Dealer 5 website packages start from £44^+VAT per month.

The final monthly cost depends on the package, design, stock entry method and any additional services selected.

Some third-party services, data products, premium integrations and work outside the selected package may carry an additional cost. These should be confirmed before ordering.

Which package is right for your dealership?

Responsive

Responsive is suitable for dealers who need a professional mobile-friendly website, secure hosting and straightforward vehicle stock management at a competitive monthly price.

Symphony Lite

Symphony Lite is suited to dealers who want a more advanced website experience and additional platform functionality without requiring the full Symphony package.

Symphony

Symphony is designed for dealers who want a higher level of design, functionality and access to the wider Car Dealer 5 platform.

The package comparison table above remains the definitive guide to the current features included within each package.

Frequently asked questions

How much does a Car Dealer 5 website cost?

Packages start from £44^+VAT per month. The final cost depends on the package and additional services selected.

Can I add and edit vehicles myself?

Yes. Vehicle stock is managed through your secure Car Dealer 5 administration area.

Can I use vehicle registration data?

VRM-assisted stock entry is available with applicable packages or services. The exact data returned depends on the connected data provider and available vehicle record.

Can I keep my existing finance provider?

Car Dealer 5 supports a range of finance integrations. Compatibility should be confirmed with our team.

Can my stock be sent to advertising websites?

Yes. Feeds are available for compatible platforms, subject to the dealer holding the required account or subscription.

Can I use another DMS?

Yes. Dealers can use Car Dealer 5 website and platform services while retaining another DMS where appropriate.

Is SEO included?

Car Dealer 5 websites include search-friendly technical and structural foundations. Ongoing managed SEO is available separately through ProSEO.

Can I take the website to another supplier?

No. The website operates on the proprietary Car Dealer 5 platform. Domain transfer or redirection arrangements can be discussed separately and are subject to the account terms.

Compare the complete platform

When choosing a package, do not compare the website design alone.

Consider the value of the complete system behind it:

• Website and hosting
• Stock management
• Vehicle data
• Lead capture
• Customer histories
• Diary and workflow
• Telegram services
• Valuations
• DMS-5
• Finance integrations
• Advertising feeds
• Website insight
• Ongoing development
• Specialist motor trade support

That connected system is what makes Car Dealer 5 more than a motor dealer website provider.

Call us on 01902 203333 to discuss which package best suits your dealership.

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