Motor Trade Websites & Dealer Platform

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Motor trade websites built for today's dealerships

A modern motor trade website needs to do far more than simply display a list of vehicles.

Car Dealer 5 provides professional motor dealer websites connected to a wider dealer platform, helping you manage your stock, capture customer enquiries, organise follow-ups and run more of your dealership from one central system.

Whether you are starting a new motor trade business, replacing an outdated website or moving away from another provider, we can give your dealership a professional online presence together with the practical tools needed to manage it.

Our website packages start from £44+VAT per month.

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More than a motor trader website

Your website is the public face of your dealership, but it should also connect properly with the way you manage vehicles and customers behind the scenes.

Car Dealer 5 combines a responsive motor trade website with stock management, website enquiries, leads, workflow, diary functions and a growing range of dealer tools.

Depending on the package and services selected, your Car Dealer 5 platform can include:

  • A responsive website for desktop, tablet and mobile
  • A searchable vehicle stocklist
  • Individual vehicle detail pages
  • Large vehicle image galleries
  • Vehicle videos
  • Featured vehicles
  • Finance information and calculators
  • Part-exchange enquiry forms
  • Vehicle reservation options
  • Website enquiry capture
  • Lead management and customer histories
  • Follow-up workflow and diary events
  • Vehicle valuation services
  • Telegram-connected dealer tools
  • DMS-5 dealer management functionality
  • Advertising platform feeds
  • Motor finance integrations
  • Website traffic and performance insights

A professional website for your dealership

Your website should make it easy for customers to understand who you are, view your vehicles and contact your dealership.

Car Dealer 5 websites are designed specifically for motor dealers and can include the pages and functionality needed to present your business properly online, including:

  • Dealership information and company profile pages
  • Opening hours and contact details
  • Location maps and directions
  • Vehicle stock and search facilities
  • Finance information
  • Part-exchange enquiries
  • Vehicle sourcing forms
  • Customer reviews
  • Warranty and preparation information
  • Social media links
  • Legal and regulatory information

Your website can be updated through your secure dealer administration area, giving you control over your stock and key dealership information without needing to contact a web developer every time something changes.

Manage your vehicle stock from one place

Adding and updating vehicles should be quick and straightforward.

The Car Dealer 5 administration system allows you to add, edit and remove vehicle records while storing the detailed information required for a professional online advert.

Vehicle information can include:

  • Registration number
  • Make, model and derivative
  • Registration date and year
  • Mileage
  • Fuel type
  • Transmission
  • Engine size
  • Body style
  • Colour
  • Number of doors and seats
  • Price
  • Vehicle description
  • Standard and optional equipment
  • Running costs and emissions information
  • Finance information
  • Vehicle photographs and video

Depending on the services connected to your account, vehicle data can also be retrieved using the registration number, reducing manual entry and helping you create detailed vehicle adverts more quickly.

Once a vehicle has been added, it can be recalled and updated at any time. Price changes, new photographs, amended descriptions and vehicle status updates can all be managed from the dealer administration area.

Present every vehicle properly

Customers expect clear, detailed and visually engaging vehicle adverts.

Car Dealer 5 allows you to upload extensive image galleries for each vehicle and add video content where required. You can write your own descriptions, highlight important features and provide the information customers need before making an enquiry.

Depending on your website and connected services, vehicle pages can display:

  • High-quality vehicle photographs
  • Vehicle videos
  • Key specification and equipment
  • Running costs and emissions
  • Finance examples and monthly payments
  • Warranty information
  • Part-exchange options
  • Reservation facilities
  • Enquiry and callback buttons

Capture website enquiries as leads

A valuable customer enquiry should not simply arrive as an email and then disappear into a busy inbox.

Car Dealer 5 can record website enquiries within your dealer leads system, bringing together the customer, the vehicle they are interested in and the activity that follows.

A lead can include:

  • Customer name
  • Telephone number
  • Email address
  • Vehicle of interest
  • Part-exchange vehicle details
  • Customer message
  • Enquiry source
  • Date and time received
  • Staff notes
  • Follow-up activity
  • Diary events
  • Proposed next actions

This gives your dealership a clearer customer trail and helps reduce the risk of enquiries being overlooked or forgotten.

Add leads received away from your website

Not every customer starts by completing a website form.

The Add Lead facility allows your dealership to record enquiries received through other channels, including:

  • Telephone calls
  • Walk-in customers
  • WhatsApp messages
  • Facebook
  • Instagram
  • Email
  • Other third-party sources

This allows customer information and follow-up activity to remain in one place, regardless of how the enquiry was received.

Organise follow-ups with workflow and diary tools

Generating leads is only useful when they are followed up properly.

Car Dealer 5 helps dealers create a more structured sales process by recording activity, scheduling follow-ups and highlighting customer enquiries that still need attention.

Your dealership can use the platform to identify:

  • New enquiries requiring a response
  • Customers waiting for further information
  • Follow-ups that are due
  • Follow-ups that are overdue
  • Appointments and vehicle viewings
  • Part-exchange discussions
  • Leads where no next action has been recorded
  • Previous customer contact and staff notes

This reduces reliance on memory, handwritten notes and disconnected calendars.

Telegram-connected dealer tools

Car Dealer 5 can connect selected services to Telegram, giving dealers a fast and convenient way to receive information and interact with the platform while away from their desk.

Depending on the services enabled for your account, Telegram can be used for functions such as:

  • Receiving lead notifications
  • Accessing vehicle valuations
  • Receiving support ticket updates
  • Replying to supported lead communications
  • Account security and authentication
  • Receiving important platform alerts

Vehicle valuations and part-exchange information

Vehicle valuations can support stock purchasing, part-exchange appraisals and customer negotiations.

Car Dealer 5 offers valuation services that can provide trade, retail and part-exchange information through the dealer platform or connected Telegram services.

Depending on the valuation service selected, supporting vehicle information may also include:

  • Trade valuation
  • Retail valuation
  • Suggested part-exchange position
  • MOT information
  • MOT advisories
  • Keeper changes
  • Import and export indicators
  • Stolen vehicle checks
  • Other available vehicle history information

Dealer management with DMS-5

For dealerships that require more than a website and stock management system, DMS-5 provides integrated dealer management functionality.

DMS-5 is designed to help manage the wider administration involved in purchasing and selling vehicles, including:

  • Vehicle purchase records
  • Vehicle sales
  • Customer records
  • Supplier records
  • Purchase and sales invoices
  • Vehicle costs
  • Deal documentation
  • Stock administration
  • Reporting

Because DMS-5 works alongside your Car Dealer 5 website and dealer platform, customer, vehicle and sales information can remain within a more connected environment.

Send your stock to advertising platforms

Your own website should be the central home of your dealership online, but many dealers also advertise through external marketplaces and classified platforms.

Car Dealer 5 supports feeds to a range of compatible third-party advertising services.

This can help reduce duplicate data entry and make it easier to keep vehicle descriptions, prices and availability consistent across connected platforms.

You will normally require your own valid account or subscription with the relevant advertiser. Available connections can vary, so please speak to our team about the platforms you currently use.

Motor finance integrations

Displaying clear finance information can help customers understand affordability and encourage more enquiries.

Car Dealer 5 works with established motor finance and finance technology providers to support compatible website integrations.

Depending on your chosen provider, your website may include:

  • Representative finance examples
  • Monthly payment displays
  • Finance calculators
  • Finance application forms
  • Eligibility tools
  • Soft-search facilities
  • Vehicle-specific finance information
  • Required finance disclosures

Search engine-friendly website foundations

A modern website needs to be accessible, fast and structured so that search engines can understand its content.

Car Dealer 5 websites provide the technical foundations needed to support your dealership's search visibility, including:

  • Mobile-responsive layouts
  • Search-friendly page structure
  • Editable website content
  • Vehicle-specific pages
  • Clean website navigation
  • Secure HTTPS hosting
  • Image optimisation
  • Sitemap support
  • Search engine indexing controls
  • Ongoing technical maintenance

No responsible website or SEO provider can guarantee a particular position in Google. Search performance depends on many factors, including your location, competition, website content, stock, reputation, reviews and wider marketing activity.

Dealers requiring additional ongoing help can also explore our ProSEO services.

Understand how your website is performing

CD5 Insight provides additional visibility into website activity and can help dealers understand how customers are finding and using their website.

Depending on the service selected, this can include information about:

  • Website traffic
  • Visitor sources
  • Search engine activity
  • Referring websites
  • Popular vehicles
  • Stock engagement
  • Customer behaviour
  • Marketing performance

Built specifically for UK motor dealers

Generic website builders are designed to serve every type of business. The specialist functions required by a motor dealer often need to be added through separate plugins, services or custom development.

Car Dealer 5 has been developed specifically for the motor trade and already understands the need to manage:

  • Vehicle stock and specification
  • Vehicle photographs and videos
  • Customer enquiries
  • Part exchanges
  • Finance integrations
  • Advertising feeds
  • Lead histories
  • Follow-up activity
  • Diary events
  • Vehicle valuations
  • Customer records
  • Dealership administration

This specialist focus means you do not need to assemble several unrelated systems or explain basic motor trade requirements to a general web designer.

Suitable for new and established dealerships

Starting a new motor trade business

A new dealer can establish a professional online presence without paying for a bespoke vehicle stock system to be developed from the ground up.

You can begin with a suitable website package and add further services as your stock and dealership grow.

Replacing an existing dealer website

An established dealer may already have a website but find that it is outdated, difficult to manage or poorly connected to the rest of the business.

Car Dealer 5 can provide a modern replacement together with stock, lead and dealer management tools.

Moving away from another provider

Dealers can move to Car Dealer 5 when their existing provider is too expensive, too restrictive or no longer delivers the service they require.

Our team can discuss your current website, domain, stock feeds, advertising connections and the most appropriate migration process.

Already using another DMS

You can still use a Car Dealer 5 website, leads, diary, workflow and other platform features while retaining an existing dealer management system.

Available integration options will depend on the external system and the services you require.

What does Car Dealer 5 cost?

Car Dealer 5 website packages start from £44+VAT per month.

The final cost depends on the website package, design, stock entry method and additional services selected.

Depending on your package, services may include:

  • Website design and hosting
  • Domain services
  • Dealer administration access
  • Manual or VRM-assisted stock entry
  • Vehicle image galleries
  • Website enquiry capture
  • Leads and workflow
  • Diary functionality
  • Telegram services
  • Vehicle valuations
  • DMS-5
  • Advertising feeds
  • Finance integrations
  • CD5 Insight
  • Additional SEO services

Our team will explain what is included and help you choose the package that best matches your dealership.

Hosting, maintenance and ongoing development

Your website is an important business service and needs to remain secure, available and compatible with current technology.

Car Dealer 5 manages the underlying hosting and platform infrastructure, including ongoing work such as:

  • Website hosting
  • Platform maintenance
  • Security updates
  • System development
  • Browser compatibility
  • Mobile compatibility
  • Performance improvements
  • Dealer administration access
  • Technical monitoring
  • Specialist motor trade support

Individual design changes, premium services, third-party subscriptions and work outside your selected package may be chargeable. Any additional costs will be explained before work is undertaken.

Frequently asked questions

How much does a Car Dealer 5 website cost?

Website packages start from £44+VAT per month. The final price depends on the package and additional services selected.

Can I use my existing domain name?

In most cases, yes. Our team can discuss how your domain is currently managed and the steps required to connect or transfer it.

Can you register a new domain for me?

Domain services are available with applicable packages, subject to the required domain being available.

Can I add and edit vehicles myself?

Yes. Your stock is managed through a secure dealer administration area.

Can vehicle information be added from a registration number?

VRM-based vehicle data services are available with suitable packages or as an additional service. The exact data returned depends on the connected provider and the vehicle record available.

How many photographs can I add?

Car Dealer 5 supports extensive vehicle image galleries. Image limits and available options can vary by package.

Can I upload vehicle videos?

Yes. Supported video options can be connected to individual vehicle adverts.

Can you connect my finance provider?

Car Dealer 5 supports a range of motor finance and finance technology providers. Compatibility depends on the provider and the services you hold with them.

Can my vehicles be sent to advertising websites?

Yes. Feeds are available for a range of compatible third-party advertising platforms. You will normally need your own account with the relevant advertiser.

Will website enquiries still be sent by email?

Email notifications can be provided, while enquiries can also be stored within the Car Dealer 5 leads system so they can be managed and followed up properly.

Can I record telephone and walk-in enquiries?

Yes. The Add Lead facility allows enquiries received away from your website to be recorded within the platform.

Does the system include a diary?

Diary and event functionality is available within applicable packages and services.

Does Car Dealer 5 provide a DMS?

Yes. DMS-5 is Car Dealer 5's integrated Dealer Management System and is available with applicable services and packages.

Can you guarantee that my website will rank first on Google?

No reputable provider can guarantee a particular organic search position. Car Dealer 5 provides search-friendly website foundations and optional ProSEO services to support your online visibility.

How quickly can my website go live?

Timescales depend on the package, design, domain arrangements, stock information, integrations and material supplied by your dealership. Our team will provide a realistic implementation process once your requirements have been confirmed.

Can Car Dealer 5 help me move from another supplier?

Yes. We can review your current arrangements and explain the steps involved in moving your website and connected services.

Why choose Car Dealer 5?

  • Developed specifically for UK motor dealers
  • Professional responsive dealer websites
  • Central vehicle stock management
  • Integrated website lead capture
  • Customer histories and follow-up workflow
  • Diary and event management
  • Manual lead entry for telephone, walk-in and social enquiries
  • Telegram-connected dealer services
  • Vehicle valuation tools
  • Integrated DMS-5 functionality
  • Compatible advertising feeds
  • Motor finance integrations
  • Search-friendly website foundations
  • Packages for new and established dealerships
  • Ongoing platform development and support
  • Packages starting from £44+VAT per month

Build more than a website

Your dealership does not simply need somewhere to display vehicles.

It needs a professional online presence, an efficient way to manage stock and a reliable process for capturing and following up customers.

Car Dealer 5 combines these requirements within one connected dealer platform.

Speak to our team about your dealership, the systems you currently use and what you need your next website to achieve.

Call 01902 203333

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