Vehicle-level website intelligence built directly into Car Dealer 5. See what customers are viewing, where visitors came from and which vehicles may need action—without learning a separate analytics platform.
Traditional website statistics show overall traffic. Insight connects that activity back to the cars and vans customers are actually viewing, making it easier to separate popular stock from vehicles being ignored.
Dealers can spend heavily across search engines, vehicle marketplaces, social media and referral sites. Insight makes identifiable sources visible against the stock traffic they generate.
Insight provides evidence to review alongside lead quality, sales, stock age and advertising cost. It does not invent attribution where none exists.
It does not pretend to know automatically why a vehicle has not sold. It gives the dealer a practical starting point for reviewing stock presentation, pricing and marketing performance.
Use the data to focus attention where it is most likely to matter.
Insight should be used alongside the dealer’s own commercial judgement.
There is no separate dashboard to configure, no additional login and no need to manually match analytics pages back to individual vehicles. Insight is built around the dealership, live stock records and website structure already understood by Car Dealer 5.
Insight shows available website traffic information linked to individual vehicle stock, including views, visitors and identifiable referral sources.
Yes. Insight helps compare the attention received by different vehicles and can highlight stock attracting very little interest.
Insight can show identifiable traffic sources including search engines, direct visits, referral websites and connected advertising sources where available.
No external analytics setup is required to use the core Car Dealer 5 Insight service.
No. It shows traffic and engagement information that can help the dealer investigate, but it cannot determine the cause automatically.
Insight costs £20+VAT per month after the 14-day free trial.
Start a 14-day trial and review real vehicle-level information from your own dealership website.
Start with a responsive website, add more tools as you grow, or choose a Symphony package with DMS included. Every package is built for car dealers and designed to keep your stock easy to manage.
Best for smaller stock levels and simple dealer websites.
For dealers wanting more site flexibility and extra tools.
A stronger platform with DMS tools included as standard.
For dealers wanting the full CD5 website and DMS platform.
